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PORTUGUÊS

 

• As fotografias só precisam ser escolhidas e arrastadas para a localização que automaticamente vão ser redimencionadas na posição que a foto antiga estava.

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PORTUGUÊS

Primeiros Passos para se Tornar um Criador de Conteúdo

Durante essa crise do Corona Virus vemos mais ainda a importância do marketing digital e dos criadores de conteúdo.

Hoje com os estabelecimentos comerciais físicos fechados a única forma de chegar aos clientes é  de forma digital.

E é aí que entramos como criadores de conteúdo, porém não se engane em pensar que influencer não é vendedor. Se você ainda não tem um agente vendendo por você o seu trabalho para os patrocinadores, então sinto lhe informar que você terá que se vender.

Entenda que a habilidade de se vender e influenciar o patrocinador a confiar no seu trabalho será parte do seu argumento de negociação.

Vamos aos pontos que interessam, o que você precisa para começar a se vender e fechar novos negócios?

foto: Suzana Lira Blog na House Of Want

• First of all, you need to know your audience, because you need to know what will really interest them, what they will be willing to buy, so you can know what you have to negotiate according to your engagement and followers.
• The number of followers is not the most important when closing a partnership, once you know your audience, you know that the products presented by you have value to them and what you can offer to the sponsor to close that deal and etc;
• Knowing your audience you will know how to negotiate when proposing a partnership;
• Create a Media Kit;
• Be present and active on social media;
• have knowledge of video and photo editing.

photo: Suzana Lira Blog with House Of Want affordable luxury bag

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PORTUGUÊS

Antes de começar a falar de mídia kit e de marcas e recebedinhos vamos falar sobre o propósito de tudo isso.
Vou contar um pouco da minha história.

Eu nunca fui de ter amigos, por conta do trabalho do meu pai que nos levava a mudar de cidade e estado pelo menos duas vezes ao ano.

Por conta disso em 2008 eu finalmente consegui acesso mais duradouro rsrsrs á a computador com internet e resolvi que ia criar meu blog!

Isso mesmo esse aqui e se chamava meudiariovirtual.blogspot.com #lembranças e eu usava esse blog quase que como um Twitter que por sinal até hoje não fiquei popular por lá :)

Falava de tudo, desde que acordei de TPM até minha última viagem, cheio de erros de digitação e completamente sem foco.

Em 2009 entrei no nicho casamento e meu blog entrou em um patamar diferente do que eu imaginava, pois comecei a ganhar público e trocar ideias.
Foi no mesmo período da alta do Orkut (se você lembra disso você está no grupo de risco COVID-19 rsrsr), e nascimento do Facebook que eu logo que vi já criei minha conta rsrsrs

O nicho conseguiu tantas visualizações e seguidores para meus blog que consegui acessar a ferramenta de monetização, porém ainda de forma tímida.

Em 2014 começamos uma jornada de viajantaes, eu e o meu maluquinho predileto (meu marido) e finalmente resolvir voltar os posts e iniciar o Instagram e também começar um canal no Youtube  que não dei muito empenho, porém meus planos para este canal esse ano são de foco total, porém é assunto para outro post!

Em fim quando me vi grávida, sem poder me extressar por ser uma gravidez de risco, e saindo do trabalho (que era puro estresse mesmo sendo minha empresa - pulei do barco e deixei o marido sozinho pelo bem da cria) precisei começar fazer do meu hobby um meio de fazer grana.

Daí a coisa finalmente ficou séria e comecei minhas pesquisas e tem uma blogueira que sigo até hoje e os vídeos dela mudaram minha forma de agir com minhas redes sociais, ela é a Lu Levy e as dicas dela mudaram para sempre tudo.

Onde quero chegar?

Primeiro de tudo tenha um objetivo, uma razão pois isso vai te dar foco e força, pois ser um criador de conteúdo requer trabalho e força de vontade.

Segundo saiba seu nicho, se tem mais de um nicho, saiba contar sua história em seus posts de forma coesa (ninguem vai pagar por um post para alguém que não consegue se expressar).

Terceiro tenha uma conta business ou creator para que você consiga ter acesso aos gráfico que vão te ajudar na hora de entender seu público.

Quarto seja constante, pois pense na sua rede social seja ela qual for como uma programação de TV, as pessoas estão contando com seu conteúo, se ficar mudando o horário da novela seu público começa perder o interesse.

Quinto seja original, porque esse é o seu diferencial, você é único e essa diferença é exatamente sua marca.

Sexto ser único não quer dizer ser inflexível, saiba aprender coisas novas, pesquisar e adaptar à sua marca.

Sétimo conheça seu público, somente sabendo quem são você vai saber como se comunicar com seu público. Não adiantar ficar falando inglês se 90% de quem está assistindo fala chinês, não é mesmo? Dá uma estudada nos seus gráficos e entenda quem te segue.

Oitavo saiba quando postar seu conteúdo, estudando seus gráfico você vai saber exatamente quando seu público esta mais ativo e isso faz toda diferenca na hora de postar, pois se o post recebe mais engajamento nos primeiros 20 minutos de postado o algoritimo do  Instagram entende que o post tem muito valor e entrega mais um percentual maior dos seus seguidores.

Nono crie conteúdo de qualidade e gere valor, seja pelo que você está ensinando ou pela qualidade de suas fotos ou por sua criatividade, tudo tem valor no mundo virtual, porém você precisa doar.

Décimo e último porém não menos importante, engaje com seus seguidores. Curta, comente, participe dos debates nos igs deles. Responda aqueles que te mandam mensagens, que tiram tempo para deixar um comentario nas suas postagens e etc. Carinho retribuído é a melhor coisa que pode acontecer.

Eu trabalhava como produtora da Rede Record e ver gente 'conhecida' é super normal para mim, porém a Lu Levy veio dar uma palestra aqui e eu fui só para prestigiar ela, sabe porque? não porque acho ela famosa (pq conheço pessoas famosas demais rsrsr), mas porque ela fez diferença na minha história e eu fiz questão de contar isso para ela pessoalmente pois sei que isso é extremamente gratificante e eu sou grata a ela.

Espero que esses posts tão pedidos estejam realmente ajudando vocês.


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PORTUGUESE

Before I start talking about media kit, brands, gifts and etc let's talk about the purpose of all this.

I'll tell you a little bit about my story.

I was never the kind of person who had friends, because of my father's work that led us to change cities and states at least twice a year.

Because of that in 2008, I finally got more lasting access to a computer with internet access lol and decided that I was going to create my blog!

That's right this one that you are reading today and it was called meudiariovirtual.blogspot.com #memories and I used this blog almost as a Twitter which by the way until today I haven't been popular there :)

I talked about everything since I woke up with PMS to my last trip, full of typos and completely unfocused.

In 2009 I entered the wedding niche and my blog started a different level than I imagined because I started to gain followers and exchange ideas with my new public.

It was around the same time of Orkut's most popular time(if you remember that you are in the risk demographic group of COVID-19 lol), and the birth of Facebook that as soon as I saw created my account lol, which BTW was by invitations only!

The niche got so many views and followers for my blogs that I managed to access the monetization tool, but still in a timid way.

In 2014 we started a journey of trips, me and my favorite crazy man (my husband) and finally, I decided to go back to the blogger world and start my Instagram Account and also start a Youtube channel that I didn’t put much effort in, but my plans for this channel this year are of total focus, but it is subject for another post!

In the end, when I found myself pregnant, for being a risky pregnancy I could not get stress at all and I had to stop work (which was pure stress even though it was my company - I jumped off the boat and left my husband alone for the sake of our child) I had to start doing my hobby to make money.

Then the things finally got serious and I started my research and I found a blogger that I follow until today and her videos have changed the way I act with my social networks, she is Lu Levy and her tips have changed everything forever.

Where do I want to go?

First of all, have an objective, a reason as this will give you focus and strength because being a content creator requires work and willpower.

Second, you have to know your niche, if you have more than one niche, know how to tell your story in your posts in a cohesive way (no one will pay for a post for someone who can't express themselves).

Third, have a business or creator account so that you can access the graphics that will help you understand your audience.

Fourth be constant, because think of your social network whatever it is like a TV Channel, people are counting on your content, if you keep changing the time of the series your audience starts to lose interest.

Fifth be original because that is your differential, you are unique and that difference is exactly your brand.

Sixth being unique does not mean being inflexible, learn to learn new things, research and adapt to your brand.

Seventh know your audience, only knowing who they are you will know how to communicate with them. It's no use speaking English if 90% of those watching speak Chinese, right? Study your graphics and understand who follows you.

Eighth know when to post your content, studying your graphics you will know exactly when your audience is most active and it makes all the difference when posting because if the post gets more engagement in the first 20 minutes of posting the  Instagram algorithm understands that the post has a lot of value and delivers a higher percentage of your followers.

Ninth, create quality content and generate value, whether for what you are teaching or for the quality of your photos or for your creativity, everything has value in the virtual world, but you need to give first.

Tenth and last but not least, engage with your followers. Like, comment, participate in the debates in their igs.
Respond to those who send you messages, who take time to leave a comment on your posts, etc. Returned affection is the best way to get real engagement.

P.S: I worked as a producer at Rede Record and seeing 'famous' people is super normal for me, but Lu Levy came to give a lecture here and I just went to the place honor her, do you want to know why?
Not because I think she is famous (because I know people that are way more famous lol), but because she made a difference in my story and I made a point of telling her in person because I know this is extremely gratifying and I am grateful to her.

I hope these highly requested posts are really helping you guys.

XoXo

Se você é uma mãe modelo, com filhos super tranquilos que nã dão nem um pouco de trabalho, que desde recém nascidos não dão um gota de trabalho, então estenda as mãos para cima e dê graças a Deus, porque na vida da maioria das mães a realidade bem diferente!!!

Have you ever felt vulnerable in a situation wherein a normal day you would take the bull by the horns?

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I wasn't going to post about this day anymore after the way I felt, I mean I did my part and shared on stories so I did not have to.

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But I wanted to let you know you are not alone, and we can`t diminish other`s people pain. 

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This day was absolutely terrible, I was already feeling so bad. 

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I've had the most distressing weekend due to much work and too little resting because everything was going wrong and I couldn't even have a relaxing shower.

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And then a rodent showed up at my place and I have a phobia to rodents, I can't even think straight, and it was added to my plate making me lose my sleep completely.

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But I had Work to Do! I am content creator, if a brand, a designer invites me to a place and I agree to go I will full fill my part and share it with my followers.

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Well, I got invited to watch a very nice runway show from @sheguanghu a designer that I absolutely love!!! and @sheguanghu was the only reason I didn`t leave that place.

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Well after had melted humiliated in front of strangers because of a rat, mouse, mice or whatever they want to call it, I went home with the exterminator and was able to get ready to my @sheguanghu runway show.

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I was even excited because I was going to finally take my mind off the rodent.

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I arrived 20 minutes earlier so I could get settled for the show and organize Brenda, as USUAL, SHE WENT WITH ME, she loves runways shows more than I do, to be honest!!!!

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Well arriving at Pier 59 for the @sheguanghu show, I stayed in line for more or less 10 minutes, which was ok.

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But it was time enough for everybody to realize I had a baby in a stroller with me.

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I was finally my turn to enter and get a seat (Brenda was sleeping in the stroller), the lady said I could not enter with the kid!!!

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First, she said the kid wasn't allowed in the show (but I saw a kid going in),

after and say I did not ask to go, I got invited to, and I had come from way far and why she waited so long to tell me if I was under her sight for over 10 minutes with the stroller???

She told me to wait until she put everybody seated and she would `try` to help me.

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At this time I was already holding on my tears, I was feeling like those people who are plus one on parties where the birthday person doesn't want you there.

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I started a live on my insta

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When she finally came to `help me`, she told me to LEAVE THE BABY OUTSIDE!!!!! with the security guards and go in.

I was like?! Can you repeat please (not believing what she had just said to me, maybe I misunderstood, got lost in translation)

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Then she repeated in loud and good sound: Ok, you can enter just leave the kid here with the security guards sleeping in the stroller.

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At this time I wanted just turn around and leave crying…

While I know this was not the worst day of my life (even though I can`t hold my tears writing it down), I had way worst things to deal with already in my life, this time was just too much and everything at once, and the fact that I was feeling so humiliated and fragile didn`t make me weak, less of a woman or anything like that.

The fact that was too much just made me human.

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And I thank God that I could hold myself together and do the job I was invited to do.

And I fell so sorry that in those days we still have people who think like this girl or organization (I am not sure was her fault) still put women apart because of their kid and do lousy work, yes because they invited me and all I was showing was my kid and I at shows, so they did not see it before send the invitation.

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Designers check the prs you hire to organize your events, it is not the first time something like this happens to me, first time and to everybody!!!! Last time they had the decency of letting me know prior to the show.

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Runway shows are louddddddd baby talk can not be heard from anybody.

That was it guys, I hope this helps some people, and don`t make anyone put you down or make you dimish yourself!!! You are worth!!! and you can always count on me.

Português Abaixo.

The Mothers Day week I got so overloaded and frustrated because I am a woman that usually gets things done and not being able made me so stressed

I am usually very soft on everyone around me but myself, I am my biggest enemy I and realized it last week, when every time I tried to get some work done I felt like nothing was coming out to my brain. It was like my brain was frozen, like the blue screen from Windows, like I was overheated and had to get a break to cool down before return to use. 

And it was just frustration on top of frustration and less and less productivity every time.

So I stopped to think about what was happening and I realized that needed to get some break.

And that is my advice to you, respect yourself too, respect your limits, remember you are just human.

I know we usually need to do way more than we are able to, but believe me, your body also needs a break, your brain (if your work requires more critical thinking) also needs a break, so respect yourself. We are humans, and we need the break once in a while. 

Think my dear, if God took a day to rest (Gn 2:1-3) imagine us ;)

See you in the next post :)

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POTUGUES

A semana do Dia das Mães fiquei sobrecarregada e frustrada porque sou uma mulher que normalmente dá conta de tudo!

Eu geralmente sou super tranquila com todos ao meu redor, menos comigo mesma, pois é eu sou o meu maior inimigo e percebi isso na semana passada, quando toda vez que eu tentava fazer algum trabalho eu sentia que nada estava saía do meu cérebro, era como o meu cérebro estivesse em tela congelada, tela azul do Windows ou coisa do tipo, como se estivesse superaquecido e tive que fazer uma pausa para esfriar antes de voltar a usar.

Então eu parei para pensar e percebi que precisava dar um tempo, precisava me respeitar e me recompor ao invés de me deixar levar pelo sentimento de frustação.

E esse é meu conselho respeitar a si mesmo, seus limites, pois sim você também tem limite.

Eu sei que geralmente precisamos fazer muito mais do que somos capazes, mas acredite, seu corpo também precisa de uma pausa, seu cérebro (se seu trabalho requer mais pensamento crítico) também precisa de uma pausa, então respeite-se. Somos humanos e precisamos do intervalo de vez em quando.

Pense meus queridos, se Deus descansou (Gn 2: 1-3) imagine nós meros mortais ;)

Vejo você na próximo post, beijos!!!

PORTUGUES ABAIXO

And here I come again hitting the key of products that bring some kind of benefit to the world :)

Well, the Brand I will present to you guys is the Salt Way Botanicals is a brand that produces wonderful products of beauty and personal care and 100% natural, handmade, vegan and cruelty-free

The products I received were the Salt Way Himalayan Salt Soap that promises to remove dead skin cells, decrease skin irritation, leaving skin smooth and soft, help in healing the skin, is antiseptic, and is great for all skin types and even help for those who suffer from dermatitis, and the Coconut Deodorant Stick Multi-Pack Travel Size they are natural, organic, and non-toxic formula neutralizes odors and absorbs wetness without blocking sweat glands. 

Unlike most deodorants, it’s 100% free from aluminum, baking soda, preservatives, alcohol, and synthetic ingredients. Great for anyone, any gender, and any age.

Well, I'm loving it! If you want to know how to get your just click here

If you already know the brand, leave your comment below, let's exchange experiences of goodies :)

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PORTUGUÊS ABAIXO

The way you chose to style your hair is up to your mood too? Mine is.

Depending on the day I feel like using very straight hair, with nothing going to the other way around, and there are some Days I rather be with beautiful curls.

There's no problem in being whatever you want and whenever you want, on the opposite.

The problem is that this can be very dangerous for your hair baby. Yes exactly what you read, you gotta choose carefully the tools you use to style your hair.

Well, I found tools that style my hair and add shine, protect. Isn`t awesome?

I use The Miss Priss Flat Iron it styles my hair while Strengthens and increases shine with infrared technology and fight frizz.

I also love for my curl days The Loud Mouth Curling Iron it styles me while Creates healthy, lasting curls and waves, add shine, strengthen hair and fights frizz.

Great? Is not all, they have all the products for you to maintain the natural styled hair results for more time just pick the Style Me - #Fullystyled kit for even better results!

Did you already know the brand? What products do you use to style your hair?

Let's share experiences, comment below.
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A maneira que você escolhe deixar as madeixas também depende do seu humor? Por aqui sim.

PORTUGUES ABAIXO

I use chemicals on my hair to keep them straight, which means I need to have extra care with them, so I often try products, not just so soften them up, but also to give them shine.

So when I received the products from Novex I couldn't be more excited as I already knew the brand and loved since I was living in Brazil.

The ones I am using and loving know are the line The Powerful Charcoal it purifies, protects while restoring your hair.

How? 

Keravis - increases hair strength. 

The special composition allows it to penetrate through the cuticle of the hair, strengthening it from the inside out, at the same time as creating a protective shield.

Hydrovance - Acts in hair fiber from the cuticle to the medulla. Hydrates strengthen, repairs, improves sensory, controls frizz & volume.

Want to try them? Just visit their website they have the product for all types of hair, from powerful curls to hair that need strength to grow.

What kind of care does your hair need? Tell me in the comments.

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Eu uso qu[imica no meu cabelo para mantê-los em lisos, o que significa que eu preciso ter um cuidado extra com eles, então eu sempre experimento produtos, não apenas para deixar mais mácio, mas também para dar brilho.

Então, quando recebi os produtos da Novex, eu não poderia estar mais empolgada porque eu já conhecia a marca e amava desde que eu morava no Brasil.

Os que eu estou usando e amando sabem são a linha The Powerful Charcoal que purifica, protege enquanto restaura o cabelo.

Como?

Keravis - aumenta a força do cabelo.

Com sua composição especial, a Keravis penetra através da cutícula do cabelo, fortalecendo-a de dentro para fora, ao mesmo tempo em que cria um escudo protetor.

Hidrovança - Atua na fibra capilar da cutícula até a medula. Os hidratos fortalecem, reparam, melhoram os sentidos, controlam o frizz e o volume.

Quer experimentá-los? Basta visitar o site que eles têm produto do babado para todos os tipos de cabelo, dede cachos poderosos até cabelos que precisam de força para crescer.

Quais os tipos de produtinhos os seus cabelos precisam? Me conta nos comentários.

Beijos